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Promotion and preservation of biological diversity

Förderung und Erhalt der biologischen Vielfalt

Rollei supports the Deutschland buzzt initiative! on the occasion of the day of nature photographyie

On the occasion of the Nature Photography Day, the photographic accessories manufacturer Rollei is demonstrating how important sustainability and environmental protection are to the brand. With a special campaign in honor of this day, Rollei is handing over 25 percent of the online shop sales* generated during the campaign period from June 15th to 20th, 2022 to the initiative for bee protection Germany buzzt!.”.

Norderstedt, June 15, 2022. Today is Nature Photography Day. The main aim here is to focus on the beauty and uniqueness of nature, but also to emphasize how important and necessary it is to preserve natural habitats.

Exactly there Rollei ties on the occasion of theNature Photography Day 2022 at. The change to sustainable and resource-saving product packaging is a small step that Rollei has already implemented. The same applies to offsetting CO₂ emissions by planting trees. Rollei also already owns the first products made from sustainable materials, such as the Fotoliner Ocean backpack series.

On the day of nature photography, Rollei goes one step further and presents a very special campaign. The sales generated in the period from June 15th to 20th, 2022 will account for 25 percent* of the Initiative Deutschland! turned towards This promotion, which results from all online shop orders during the campaign period, supports the protection and processing of wild bees. This not only benefits the wild bees, but also all photographers and videographers who prefer to take their pictures in nature. Many plants are pollinated by wild bees. An extinction of wild bees would fundamentally change the uniqueness of nature as a whole and of the natural habitats for humans and animals alike.n.

Together with the customers, Rollei Deutschland would like to buzz! and grab the wild bees under their wings and make a lasting contribution to the preservation of wild bee populations and their habitats.n.

More details are below accessible.


Your press contact:
Rollei GmbH & Co. KG
Irena lamps
+49 40 7975571 25



* The grant refers to 25 percent of the returns-adjusted net sales generated in the German Rollei online shop in the period from June 15th to June 20th, 2022.